Why Popeyes Fried Chicken Sandwich Went Viral

Popeye's New Spicy Chicken Sandwich with fries and drink.

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Have you heard about the latest craze over Popeyes new Chicken Sandwich and how people are fighting the crowds (literally) to get their hands on one? 

Have you wondered why something so trivial could go viral on social media?

And most importantly, have you questioned how tasty that sandwich really is?

I’ve had the same questions, so I decided to research what’s behind the insane behavior of so many people regarding a simple chicken sandwich. 

What’s So Special About Popeyes New Chicken Sandwich

First, I went to Popeyes to try the actual sandwich for myself.

I went before the lunch hour hit so I didn’t have to wait in a crazy line with fanatical chicken enthusiasts. And I’ll admit, I did enjoy the sandwich.

Popeye's Restaurant Raleigh

Ingredients On Popeyes New Chicken Sandwich

A lot of care and thought has gone into this new menu item.

Let’s start with the artisan-style brioche bun; you’ll notice it’s topped with a buttery flavor. This is Popeyes signature buttery spread that is also used on its biscuits.

You’ll get to choose between two sauces, spicy mayo or regular mayo. It was clever of Popeyes to give you two choices, wasn’t it? Obviously, they’re trying to one-up Chick-fil-A’s famous chicken sandwich.

If you like the feeling of a good burn in your mouth, go for the spicy. My husband liked the spicy sauce best, but he drenches everything I make with Texas Pete’s Hot Sauce

I personally enjoyed the plain mayo a bit better. 

You’ll be surprised at the size of the deep-fried chicken fillet. Apparently, Popeyes is super picky about what part of the chicken breast can be used. Consequently, this was part of the reason they ran out of the sandwich when it was first introduced. 

Popeyes also tried many different flours to bread their chicken in before they settled on one that would give the perfect crunch to the buttermilk-battered chicken.

And ohhh, the Pickles!

My favorite part of the sandwich was the homemade fresh pickle slices. They make them in a simple brine that really sets them apart from jarred pickles. (Sorry, Chick-fil-A, you’ve been finessed again.)

If you’re a pickle lover like me, you’ll love the large size of the pickles slices. If you’re like my husband, you’ll violiently throw them out the window as soon as you get your sandwich.

For only $3.99, the sandwich is a great value considering the size and taste. You can also get it in a combo with a drink and side for $6.79.

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Popeye's Menu
Popeyes Menu

OK, So It’s A Good Sandwich, But Why Did It Go Viral?

When Popeyes released its new sandwich, a media war began between Popeyes and Chick-fil-A.

Check out the Twitter war…

Popeye's New Chicken Sandwich Tweet

Then, Shake Shack chimed in…

Shake Shack Chicken Sandwich Tweet

And lastly, Wendy’s jumped on the promotional Twitter bandwagon.

Wendy's Chicken Sandwich Twitter

Popeyes received more and more business with every fast-food chain that got in on the tweeting action. 

It didn’t hurt that famous YouTubers like Josh Pray put out passionate videos of their love for the sandwich.

Even celebrities like Gayle King and Jimmy Fallon chimed in.

Hence, Popeyes sold out of their sandwich ingredients after only two weeks. 

Then, Popeyes cleverly used this to their advantage by poking fun of themselves with this video.

Fortunately for fans, the chicken sandwich was back on the menu a couple of months later.

Are people Really Fighting over Popeye’s new chicken sandwich?

You’d think we would have advanced farther as a human race than to battle over a fast-food menu item, but unfortunately, people have been willing to harm others to get in on the poultry action.

This is a great sandwich, but hey, it’s still JUST a sandwich. 

It’s definitely not worth jumping through a drive-thru window to attack a manager when they tell you they’re out of an item.

Are There Any Other Ways I Can Get This Sandwich?

If your only choice is to stand in line for two hours or even go to jail to get your hands on one of these, you might want to consider just making it yourself.

One of my favorite websites, Top Secret Recipes, offers great copycat recipes for both Popeyes and Wendy’s Chicken Sandwiches:

In Conclusion

I would definitely suggest you go out and get yourself a Popeyes Chicken Sandwich, unless…

you have to wait in line for hours or cause bodily harm to another human. In that case, you may want to wait until the excitement dies down.  

Or, just settle for a burger at McDonald’s.

     Related postYou’ll Love What’s Being Added To The Krispy Kreme Menu In New Stores.

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Hi! I'm Kristen

I love finding fun spots in the Carolinas to visit like quaint towns, country stores, and fantastic food. I can't wait to share it with you!

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